Många menar idag att tiderna ställer krav på andra lösningar än hur vi arbetar idag. Jag läser mycket om "new way of working and leading". På sikt kommer detta att vara ganska omvälvande för många företag. Här ett exempel på hur det kan låta:
Every company I speak with is “doing something,” but my observation is that most are talking in broad brushstrokes – “tightening our belts,” “watching our expenses,” “keeping our gunpowder dry,” “cutting back,” or “proceeding cautiously.”
Now is not a time for broad brushstrokes. Now is the time to think, assess and act smart. To help you and your company do that, think about the following six questions:
1. Do you know where the latent profit is in your business?
2. Which of your current customers can help you unleash that latent profit?
3. How does the economic situation help you focus your new customer acquisition efforts?
4. Is your brand strategy right for the times?
5. Are you communicating effectively at all customer touchpoints?
6. How clear and compelling is your internal brand?
Now is not a time for broad brushstrokes. Now is the time to think, assess and act smart. To help you and your company do that, think about the following six questions:
1. Do you know where the latent profit is in your business?
2. Which of your current customers can help you unleash that latent profit?
3. How does the economic situation help you focus your new customer acquisition efforts?
4. Is your brand strategy right for the times?
5. Are you communicating effectively at all customer touchpoints?
6. How clear and compelling is your internal brand?
Klippet är hämtat från Steve Yastrow som är författare och konsult och beskriver sig på fäljande sätt:
"In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers"
Följ hans tankar på yastrow.com
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